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Cheap TVs - Read this first before you buy

Are unbranded cheap TVs are a false economy?

When you purchase a Television or any consumer electronic item you must consider more than just the purchase price, you should also think about the future repair costs and the life expectancy of the Television.

Major brand televisions from manufacturers such as Philips, Pioneer, Panasonic, LG, Samsung, Hitachi, Hitachi, Sharp and JVC always retail for more than inferior brands of televisions with unheard of brand badges on them. The unbranded cheap televisions from unknown manufacturers look like good value for money when compared to the known brands of televisions. The styling and features may possibly make justifying the difference difficult.

Why are non-branded televisions so cheap?

Evidently when you buy a known brand of Television you are paying a premium for the brand, which you donít do on the unknown brand cheaper televisions. But is this the only difference?

Often the cheaper LCD TVs and the cheaper Plasma televisions are imported into the UK from factories in Eastern Europe and China and are distributed by unknown importers that donít have the infrastructure in the UK that the main Television brands have. This may possibly seem like a good thing because it keeps the costs down.

Since the unknown inferior brands of cheap TVs are manufactured in unknown factories there is no incentive for them to invest in the reliability of the TVs because they donít have a brand name reputation to look after. Ultimately if the televisions that they manufacture last on average 3 years or 6 years, it isnít important to them since it is unlikely that you will knowingly purchase another TV that is manufactured in the same factory -there is no way identifying the factory that manufactured the unbranded cheap Television.

The probability of cheap TVs from unknown manufacturers going faulty are greater since they dont operate the same stringent levels of quality control that the top brands do. So the probability that the unbranded cheap Television will go faulty from new, either straight out of the box, or once, or even more than once in the first year is far greater than for the quality known brands of TVs.

Cheap TVs dont have the same quality of internal components and circuit design as those in the branded Televisions and therefore the chance of a cheap TV going faulty is greater. This is evident in reliability surveys that the consumer magazine Which has carried out where brands such as Sony and Panasonic consistently out perform other cheaper non brands.

It is more difficult to repair cheap TVs from unknown brands

Replacement parts are not as readily available on cheap TV brands as they are for the major Television brands. This is often for the reason that there arenít any parts kept in the UK by the manufacturer for the unbranded cheap TVs unlike the main brand televisions so it takes longer to obtain the parts.

If an repair engineer is struggling to find the cause of a fault on a main brand Television they can get technical assistance from the technical department of the UK subsidiary. In some cases if the repair engineer can't fix the fault then the TV manufacturer will even carry out the repair. The unheard of cheaper TV brands donít have this kind of back up. As a result not only is it more probable that the unbranded cheap TV will go faulty but when it does it will be more difficult, if not impossible to acquire technical assistance. Furthermore it will probably take longer to acquire the parts. If the problem cant be resolved, due to no technical support, then the unbranded cheap Television is more likely to become unrepairable sooner than the main brand TVs and will need replacing at an earlier time.

In situations where a Television has had a poor service history with repeated problems it isnít unknown for main brand TV manufacturers to swap the product up to 12 months outside of the original guarantee. This might also happen if the TV became un-repairable. This type of assistance isnít obtainable on the unbranded cheaper TVs.

Superior performance on well-known brand televisions

Another reason for the higher selling prices for main brand televisions is that the producers invest in research and development to find ways of improving the current technology to enhance the performance of the Television. This doesnít happen with cheap unbranded televisions which have second-rate features and performance. If you read specialist magazines like What Video or What Hifi you will see that main brand TVs get a lot better reviews than the unknown cheap Television brands.

Conclusion

The major brand televisions are better supported, better designed and they boast more features and they perform better than the unbranded cheap Television brands. As soon as all of this is taken into consideration the main TV brands represent a cheaper option in the long run delivering extra value and longer service than the unbranded cheap Television brands. As a result make sure that when you buy a television that is from a manufacturer such as Pioneer, Sony, Philips, Toshiba, Panasonic, JVC or LG and you will get superior value in the long run.

Next article: Plasma vs LCD vs LED
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