Sony KDL-40EX523 (KDL40EX523) 40 Inch LED Freeview HD Bravia Television|Full 1080p|Internet|Wifi Ready

The latest Sony Bravia, the KDL-40EX523BU is a brilliant 40 inch full High Definition television set at a great value deal price.

The KDL40EX523BU achieves an amazing contrast level that is simply described as mega on the specification sheet. This amazing level of contrast is achieved by use of LED edge lighting techniques and melding this with brilliant panel design. LED produces a whiter light than traditional backlighting techniques on LCD tv and as this is used as the basis of any image produced then this purer whiter light achieves much better white and black levels, plus gains a considerable colour palette which delivers ultra pure and accurate images.

This accuracy is also assisted when watching any blu ray footage or Playstation gaming with the KDL-40EX523 being 1920 x 1080 in resolution so allowing the HDTV to display full high definition 1080p. This is the maximum sharpness on the market at the moment and allows any material fed through the HDMI inputs to be lossless in performance and exactly as the produced intended.

High definition is not the only forte of this impressive LED / LCD flat screen tv set. The KDL40EX523 also develops standard or lower resolution material. Standard PAL transmissions at 576i as well as footage recorded on a mobile Smartphone / iPhone or from sites such as Youtube internet are inferior in quality compared with the likes of HD. To compensate for this Sony have included in the EX523BU range the brilliant X Reality Picture Engine. This impressive tv processor not only up scales any lower res material to 1080 levels, it also removes a lot of the picture noise generated by these inferior formats, to make web videos sharper and to obtain the maximum from any terrestrial viewing.

The detail is not only in the image. The whole design and styling is important in this great range of tv. The KDL40EX523U sports a very slim line dynamic and contemporary look. This is achieved as a result of LED ultra slim design. A super high gloss black finish detail means that it will fit into any living environment and the simple to use remote tv control unit is the usual ergonomic from Sony making it a simple issue to get it up and running and useable from day 1.

To maintain consistency of image on a day to day basis and to also make the high definition specification accessible, Sony have included in the Sony Bravia KDL-40EX523U Freeview HD as standard. Take a trip to channel 51 or 52 and you can watch your favourite BBC1 and ITV1 channels, when broadcast in High Def in full 1080i glory. With more and more content being given the HD treatment this is a great way to enjoy the much better imagery offered by HD without the cost or expense of SKY or Virign Cable Tv.

With a real movement towards web based programming from the main broadcasters, a further welcome spec provided on the KDL-40 EX523 range is internet capability. Using the X-Cross bar system on the Sony you can gain easy access to BBC iPlay, ITV On Demand services, Lovefilm or Qriocity Video on demand as well You Tube. You have the option to go Wifi with an additional wireless dongle or you can hard wire an Ethernet cable to the rear connection to get simple web access straight on your wide screen plasma tv. So if you fancy updating you Facebook account or Tweeting during the ad breaks then this latest 40” is right up your street.

With plenty of HDMI connections, USB 2 support for viewing photo, music content or video footage, a downloadable app to control your tv from your Iphone, DLNA for networking your windows 7 PC, plus a wealth of options allowing easy integration into a Home Theatre / Cinema system, then the KDL-40EX523BU is a very easy to live with, easy to use family tv that is also future proof and ready for any developments you can throw at it.

For a great deal price and fast delivery, give Digital Direct a call today for one of the highlights in 40 inch 1080p LED HDTV technology available today!

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