Sony KDL-40EX723 (KDL40EX723) 40 Inch LED Tv|3D Ready|XR 200Hz|Full HD 1080p|Internet|Freeview HD|USB|HDMI x 4

The arrival of the KDL40EX723BU is an exciting time for great quality audio visual large screen television.

Utilising the main key elements which produce some of the very best tv on the market at the moment whilst maintaining a key eye on costing to keep the price within a specific market point sees this as one of the main key Sony Bravia releases for 2011 to 2012.

Utilising impressive dynamic LED backlighting techniques improves substantially the colour gamut of this impressive LCD HDTV set. By introducing a purer base lighting system that is whiter than earlier LCD technologies gives the Sony Bravia KDL-40EX723BU class leading contrast and colour to give brilliant definition and realism to every day Freeview tv, Playstation or X Box gaming, or indeed Blu Ray High Def.

To compliment such brilliance in colour and contrast, Sony have introduced to the Sony KDL-40EX723 the latest XR motionflow tech in the guise of XR200Hz. By amalgamating the usual proven scanning techniques with cutting edge LED backlight blinking, a more fluid motion can be achieved whilst emphasis of picture and colour can be achieved creating results that simply jump out of the widescreen tv.

By keeping stability and realism of image on the Sony KDL40EX723, the advantage of full 1080p 3D can easily be realised. With the additional eyewear and with help of a 3D Blu Ray DVD player or a 3d satellite subscription, an achievement of realism can be found that until recently simply was not available. By co-ordinating excellent motion handling, coupled to brilliant LCD panel technology and super fast response time, a 3D image is produced that simply excels in ability whilst blowing the competition apart. If you are lacking any 3D content you can also enjoy superb 2D to 3D conversion, meaning that any footage displayed on the tv set can be viewed in super real 3D.

Edge lit Dynamic LED backlighting also achieves 2 important criteria for the Sony KDL-40 EX723, firstly super slim, contemporary aesthetics, giving this Bravia both a design that customers have come to expect from Sony the brand as well as super low power consumption which keeps running costs low and helps the environment.

To help maintain the image across the board Sony have bundled with the KDL-40EX723 a Freeview HD receiver, meaning that you can receive superb High Def simply by plugging in your aerial. BBC, ITV, Channel 4 are all broadcasting High Definition content for key programming meaning that the shows that you love will most probably be available in super 1080i HD!

For all content that is standard definition or if you like to play your I Phone footage or Smartphone footage on your cinema tv, the Sony Bravia KDL40EX723BU includes X Reality technology. This is a clever piece of picture tech that simply defines lower resolution information and makes it high def in nature. This sharpening of compressed information and enhancing means that even if scruffy information is displayed over the full size of the screen it will be crisp and clear in nature.
With 4 HDMI inputs, Audio Return, USB tv recording and USB picture and Video playback, Internet and DLNA certified as well as Skype capable with an additional Skype camera accessory, this is one LED LCD Tv that should auditioned.

Digital Direct feel that the Sony KDL-40EX723 is a real key player in the mid priced well specified high definition home cinema market, which will attract the discerning viewer as well as the hard core home cinema nut!

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(also known as KDL-40EX723BU, KDL40EX723BU, KDL-40EX723, KDL40EX723)